Why? Huh? Why?

Okay, my ears may have been deceiving me, but I could have sworn that I heard/saw a dog food commercial with a Magnetic Fields song as the soundtrack. Unless I'm wrong, and I hope I am, "I think I need a new heart" is now the official song of cesar's dog food. How could this happen? Does Mr. Merritt need money? Is his club losing money? Is he hungry? Does he need to eat? Someone explain this to me?

Can someone with window's media player tell me what is happening here?
http://www.cesar.com/events/advertising_temp.aspx

Again, I have no problem with songs in commercials as long as the commercial doesn't suck the life out of the song. In honor of the good use of songs, I embed the following video:

Nick Drake